Last holiday, we introduced the world to Carson, a four-year-old boy who dreamed of one day being a UPS driver. We surprised him with a mini-truck UPS of his own. Every day since, he’s been making deliveries to neighbors around his community. So many deliveries, in fact, that the tires wore thin. This year, Carson asked UPS to help him pay his wish forward. We found three kids who, like Carson, loved their UPS drivers. We created four new custom-built trucks and the first-ever “Driver Training Camp”, where Carson prepared these “newbies” to make the ultimate holiday delivery: spreading joy to sick kids at a local Ronald McDonald House.

Our talent, Carson, is famous for being the youngest UPS driver. He continues to spread joy throughout his community with daily deliveries in his custom-built mini-truck. We recruited three deserving UPS fans (5-6 years old) and flew them out to meet Carson in his hometown of Colorado Springs. We commissioned a custom fabrication company in NY to produce four miniature UPS trucks. The trucks were transported to a UPS facility in Englewood, CO, where we shot our docu-style film. We surprised the children with their new trucks, followed by the adventure of a lifetime as they trained with Carson and real UPS drivers on our “Driver Training Camp” course.

The film was launched with promoted social posts and on a dedicated UPS “Wishes Delivered” site, as well as organic shares through social media, blogs and major media outlets.

The 2015 Wishes Delivered campaign was a tremendous success in driving positive sentiment for UPS around the holidays. In particular, “Driver Training Camp” drove 5.1M video views — 46% of the overall campaign video views. 60% of these views were on Facebook with over 4.2M views. Posts on Facebook about “Driver Training Camp” drove the highest “click to play” actions, further highlighting the success of the content.

The video was picked up by a number of media outlets like People.com and Yahoo News, further extending our reach and impressions.