Cannes Lions

Driving High Menu

BBDO TORONTO, Toronto / ALIVE / 2017

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Car windshield menus for a fake drive-thru (Dave’s Drive-Thru) show images of all the different and random foods someone may crave when they’re high. Snacks include a Strawberry Cheddar Sour Gummy Meatball Maltball Pepperette Olive Onion Ring Float, or a Garlic Gummy Worm Burger. While on the surface it looks like a regular menu, when you look at the pictures closely you realize you would have to be really high to find any of the items appetizing. The misdirect is revealed on the back of the menu where it says: “If these snacks look amazing, don’t drive. Driving high is illegal.” It is not an ad for a fast food restaurant at all, but for Arrive Alive Drive Sober.

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