Cannes Lions
SAATCHI & SAATCHI, Milan / ENEL / 2017
Overview
Entries
Credits
Description
We launched an irriverent video campaign, starring Droneweiler. The most advanced home security system ever, born from a Drone and a Rotweiler dog.
Execution
The video was first launched on Enel's Facebook page and then spread all over the social channels.
Outcome
+7 million views
+7.5k shares
+12k reactions
5% click rate to the e-goodlife website
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