Cannes Lions

Droneweiler

SAATCHI & SAATCHI, Milan / ENEL / 2017

Presentation Image
Film

Overview

Entries

Credits

Overview

Description

We launched an irriverent video campaign, starring Droneweiler. The most advanced home security system ever, born from a Drone and a Rotweiler dog.

Execution

The video was first launched on Enel's Facebook page and then spread all over the social channels.

Outcome

+7 million views

+7.5k shares

+12k reactions

5% click rate to the e-goodlife website

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