In this scenario, Enel launched “Millions of Moments”, a corporate campaign to celebrate the heroism of Italians. These three films –part of a larger campaign– tell how the company remains close to people, moment to moment. "Moments" are the theme of this campaign that celebrated the presence of energy in people's lives and the heroism of those who work hard to achieve their goals.

The film "Birth" tells of the most important moments and hopes, sometimes impatient, of a pregnant woman. Symbolically, we are told that at the best moments of people's lives, behind their commitment and human energy, there has always been the energy of Enel.