We built a tool that would let anyone create personalised banner ads featuring the exact products you’d like to get for Christmas.

Personalised Retargeting Technology – created just for this campaign – let you target specific friends and family.

Your banner ads, featuring your ideal gifts, would then follow them around, appearing on their favourite websites, and addressing them by name until they clicked.

In a world where banner ads are constant background fodder, ours were impossible to ignore.

Most importantly, Drop a Hint made sure everyone got exactly what they wanted for Christmas, from Westfield.

Our initial banner ads had a click-through rate of 200% above industry standard.

An average of 3 minutes, 19 seconds was spent on the ‘Drop a Hint’ landing page.

This was a tremendous improvement on last year, when the average user session was 33 seconds across the whole site, with no more than 1 minute, 10 seconds on any one page.

An impressive 49% of unsuspecting friends and family members opened the email. They were then tracked across the Internet by our campaign with their ‘hinters’ letting them know exactly what they want for Christmas.