We enlisted Grazia magazine to help us bring Westfield to life: 46 editorial team members set up shop at Westfield for one week and produced an entire Westfield-themed issue at the scrutiny of shoppers.

We ran a cover gatefold plus 16-page editorial piece before the launch. We road-blocked grazaidaily.co.uk and created a competition to experience Westfield first-hand.A bespoke iPhone application helped users to find their way around Westfield and fashion/beauty news from Grazia.Further editorial partnership with Condé Nast offered a £2,000 shopping spree. We created a glossy cover-wrap for the Evening Standard and polybagged ES magazine and ran a contest inviting readers to submit pictures of London "in a new light", via microsite, at the time we projected Westfield imagery on key West London landmarks.We created center-breaks on Desperate Housewives and enlisted Oxford and Regent Street vendors to hand out light-filled, branded balloons the night before launch.

This partnership is one-of-a-kind: . We achieved media value close to £1.9m. 76% Westfield unprompted awareness. 61% of Grazia readers who saw the Westfield campaign told their friends about it. 42% made plans to visit. 5% of the entire Grazia circulation entered the Westfield competition. Westfield Grazia Partnership spanned 2,497,913 copies. Footfall surpassed 1m in the 1st 10 days. 148,800 people downloaded the i-phone application. Unique visits to the Westfield Website increased 6-fold in the week Grazia went live at Westfield . ROI was £18 for every £1 media