A Public Awareness Campaign to remind women not to put on their make up while driving

The web video was quietly released on YouTube, listed along makeup tutorials, a very popular video category. The viewership rose as it appears on the side panel of related videos alongside highly-viewed makeup tutorials.

After being shared on various timelines on Facebook, chat networks and sites of local beauty bloggers, many online users have confessed in their online posts about committing the mistake of not giving full attention to their driving. Various beauty bloggers have included 'don't put on makeup when you drive' as their top makeup tip in their makeup tutorials. Aside from drunk driving and use of mobile devices, makeup became a well-known 'don'ts' when it comes to driving.