The "They said/They lied" campaign is all about drug awareness. The adsare created to elicit a response from kids and parents to find out thetruth about drugs. The individual spots debunk some lies that young peoplecommonly encounter regarding drugs, e.g. that "one hit won't hurt you," oroutline one particular drug and the truth about it. The goal of the campaignis to get children and adults to log on to the website for more information.