Cannes Lions
GOLDEN ERA PRODUCTIONS, Los Angeles / FOUNDATION FOR A DRUG-FREE WORLD / 2008
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Crush tablets of certain over-the-counter cold remedies and mix them with heroin. That's the recipe for a deadly new 'recreational' drug that has hit American youth in the last few years. Its name is dervied from the look of the drug. The fact that it sounds harmless and is cheap to buy on the street makes it appealing and affordable for kids. Unfortunately, depending on the level of heroin, one hit can and has been fatal.
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