All too often, Moms feel overwhelmed or intimidated about having the “drug talk” with teens. They are often portrayed as out of touch or even weak. Our research led us to the insight that Moms are actually more involved now than ever before in their kids' lives. We saw that as a very powerful position to be in.

The One Powerful Mother campaign reminds Moms that they are strong, involved and, armed with the right information from drugfree.org, making a difference in a child’s decisions involving drugs.