‘Rock & Roll Queen’ is the heart of the film. We chose the track for three key reasons: Firstly, it had an incredible beat and flow that reflected our concept, and could be built upon with our drummers. Secondly, it was a huge shift in genre for the brand, vital for kickstarting perception change. Thirdly, the lyrics felt like they came straight from the terraces. It felt totally authentic to the idea.

To fully embed the song within the work, we partnered with renowned drummer Ash Soan, to recreate the percussion within the track. We recorded 190 drummers in each of the ad’s locations to capture the specific resonance and feeling of the sound in each space.

We then mixed these recordings with the original song’s vocals and instruments to create the incredibly rich and intricate track that sits at the heart of the film.