The TVC shows the happiness of two different lives: one is led by a teenage boy and the other by a young, successful, happy man. The spot culminates in a dramatic scene with the man having a drink shortly before he hits the young boy and consequently kills him.We're portraying people like you and me, people we love and appreciate, both as "culprits" and as "victims". People who meet and who are robbed of their lives because of the influence of alcohol. And, ultimately, the question we're asking the shocked audience is: "Driving under the influence – could you live with that?"