If you’re a man, then you run one of the most important brands on the planet; your ‘man brand’. Sadly, some man brands aren’t premium. Why?

Because many men still don’t realise things like how you dance, who you sleep with, how much aftershave you pour on – it all affects your man brand.

To keep their man brand premium, they must always make premium decisions in life, including which beer they drink.At Hahn Super Dry we felt it was our duty to help man brands stay premium in all aspects of their life.

We spread the word across the land in every place men hung out, giving them personal advice on keeping their man brand premium.

Whether out in bars, walking the streets, watching TV at home, reading magazines taking a leak, driving their car, and even on special occasions like Valentine’s Day, each message helped keep their man brand premium at that specific moment.

Men couldn’t go anywhere without us being there to make sure they didn’t slip up.Our aim was to help them realise the glorious potential of their man brand, and that the perfect compliment to a premium man brand was a premium beer, Hahn Super Dry.

Hahn Super Dry grew 40% in the last year.Hahn Super Dry is now the second biggest selling low-carb beer in AustraliaHahn Super Dry is the third biggest growing beer brand in the total Australian beer market.Gap between the market leader and Hahn Super Dry has reduced.We have secured the #1 position in certain states.Comb-overs are down 91%Double denim spottings down 46%Men’s bronzer sales, down 84%Australian men clearly realise that the perfect compliment to a premium man brand is a premium beer.