Cannes Lions

GURONSAN

AOI DIGITAL CREATION, Tokyo / LION CORPORATION / 2012

Overview

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Overview

Description

About 75% of Japanese salaried-workers nap daily in commuter trains, their “second beds.” Deep in slumber, they often lean against their neighbours. The “Stop Leaning” application has been developed to help them from a place close to their heart, their breast pockets.

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