After a month-long marathon of the best Halloween movies and shows, we decided to have a little marathon of our own. A 2km race, designed to help you beat your personal best. We took TV horror into the real world, creating a fully immersive night race on 31st of October, the eve of Halloween.

In the run-up to the event, a call for entry went out via radio, TV and online platforms, prompting people to answer questions about our movies and series to secure a place in the DStv Halloween Night run.

The race and its endeavors were then filmed and turned into online content in order to share the experience with the rest of the country.

In the run-up to the event, a call for entry went out via radio, TV, street poles and online platforms, prompting people to answer questions about our movies and series, to secure a place in the DStv Halloween Night run.

After two weeks we closed our entries and selected our winners.

Then the race and all its happenings were filmed and turned into online content to share the experience with the rest of the country beyond Halloween.

In less than a week we already had over 4600 entries into the DStv Halloween Night Run, regardless of our set 300 runner limit.

With just 300 runners DStv beat its personal best too.

We reached over 2 million people and had an engagement rate of 11,4% which is 8% above the set DStv benchmark.

And our content curated leading up to and from the event, in total, received over 1 million views.