We took three young adults and asked them to watch 9 hours of the best horror movies from our pop-up channel, inside an abandoned hospital. Be broadcast the Sleep Over via Facebook live. The audience witnessed the torment live and got to scare the unlucky contestants with zombie dolls, screaming ghouls and all the classic horror gags. Every emoji they posted changed the storyline dynamically, giving them the chance to create their own horror film.

It being a "sleep over" we went live from 9pm on Halloween and ended at sunrise the next morning, all on Facebook live. We rigged the abandoned hospital (the morgue, a surgery and a storage room) with 18 cameras, 24 hidden speakers, secret compartments and various moving furniture. Our audience stayed awake to keep the contestants awake, making sure they were entertained. We went live to DStv's 2,5million friends and the millions that joined them too.

The activation generated 6 million impressions and achieved more than 3 times the average engagement time for Facebook Live. Our target audience started enjoying horror again with DStv as the most engaged audience was the 18-24 audience.