Today a company’s HQ is the cultural home for the business, and it must not only reflect the company ideals - but should be a snapshot into a mindset and drive internal culture.

Our creative idea centred around creating ‘shifts’. Specifically, two in this case:

1) To reposition the brand in the hearts and minds of all those that enter the space from somewhat of an unknown entity to the catalyst behind Dubai’s success, and creating the haven of stability that we all call home today.

2) To capitalize upon the move whilst creating a space capable of inspiring the team: by bringing employees closer to the iconic results that their day-to-day work enables, it reminds them of the fact they’re a crucial cog in the progress and success that DH has become.