Cannes Lions

Stand Out and Swim

ALSAYEGH MEDIA, Dubai / DUBAI HOLDING / 2017

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Frank is a swimming eccentric who wears his shark costume EVERYWHERE. In  the video he’s seen diving, showering, and even eating breakfast—all wearing his shark costume. He continues this way for days, all in the preparation for standing out at the Dubai Holding Burj Al Arab Swim race.

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