We created the Digital Cargo. In a USB pendrive with the shape of the Ducato Cargo van, we delivered exactly what would fit in the real van. We gave them something both businessmen and cargo van drivers would like: porn. 12,489 porn magazines that we delivered to them in every Digital Cargo, exactly as many as would fit in the real Ducato Cargo. When they saw the names of the archives, they discovered the message:All this fits in a Ducato Cargo Just call FIAT now to test it Phone 01800DigitalCargo

We delivered 8,400 Digital Cargos, we received 14,000 phone calls and the driving tests increased 270%, leaving a lot of happy clients with their Digital Cargo and their new Ducato Cargo Van.