The new Fiat Stilo Multi Wagon is a family car that is has enough space and is flexible enough to fit into every part of your everyday life. Hence, the car has the brand end line: “Full of Life”.Fiat asked us to promote the car with a series of banners aimed at young families and couples.We produced three simple executions: Queue, Luggage and Stretch, all of which used charming animation to demonstrate how much room there is in a Fiat Stilo.The fourth execution was more sophisticated. It let you move the car backwards and forwards throughout the days of an ordinary week and used the various trips you might take to illustrate product features. So, for example, the picnic on Sunday talks about the heated and refrigerated glovebox; going out on Friday highlights the rain, parking and dusk sensors and Tuesday’s sporting activity champions the luggage space.The banners were highly successful generating a huge 26.48% response, compared to an expected industry average of 0.018% click through.