Cannes Lions
LOPEZ NEGRETE COMMUNICATIONS, Houston / FIAT GROUP / 2016
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This film illustrates the importance of our most precious resource: a drop. It may seem small, but we bring its significance to life by showing the extraordinary things this drop has built. While most would assume this is a drop of water, we’re actually talking about a drop of sweat. This drop is the result of the countless hours of hard work it takes to make a vision a reality and to fuel the American spirit. This is an homage to the builders and dreamers of this country: The Salt of the Earth.
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