Cannes Lions

DULCOLAX LAXATIVE

GREY MEXICO, Mexico City / BOEHRINGER INGELHEIM / 2011

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During a dark night a woman comes to her house; there is no light and everything seems alone. The telephone rings and she begins to get frightened. She opens a door and a monster with an axe in the hand goes out of there and begins to chase her. He follows her for the whole house and when already there is no exit she only says not. The monster takes the mask off from himself and we discover that he is her husband. We discover that the whole chase was useful and our product enters saying that it is better than fear.

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