To promote DuPont Armura, the new car armour system by DuPont

Thousands of arrows were stuck throughout the entire external surface of a car, placed in a busy shopping mall. People were encouraged to take one of the arrows with them. The message on the arrows read, “DuPont Armura. Car armour system”.

In a period of 29 days, more than 12.000 arrows were taken from the car. And during this period, the promoters managed to talk to more than 14.300 people and they handed out more than 16.200 brochures.