Create a world pioneer initiative : new form of communication, a carbon free event, settings never used for videos:Green Meters : featuring the world­ famous Michelin Man, the meters will be projected at 7 p .m. local time on the façade of the Park Inn Hotel in Berlin; on the NASDAQ and Reuters boards in Times Square, New York City; in the Port de S ffren at the foot of the Eiffel Tower in Paris; and on the City Group Mansion tower, across from the Bund, in Shanghai.Media Mix :- A web site Internet www.michelin-green-meter.com translated in three languages : english, french and chinese.- A geant display in Paris during 1 month.- Édition : 2300 teasing - 2400 invitations - 1500 press kits.- RP : 4 Press Conferences : 400 journalists in each countries.

A territory that Michelin was the only one to present.