Cannes Lions
LOST BOYS, Amsterdam / NUON / 2004
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This is the last site in a series of three energy-related, awareness-increasing sites for Dutch energy distributor Nuon. This time the topic is (renewable) energy and greenhouse effects. Within a laid-back flower-power setting, the site demonstrates the global effects of individual actions. The setting and humour are used to address individual responsibility without pointing a finger.
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