Cannes Lions
JWT ARGENTINA, Buenos Aires / WALMART / 2011
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Description
Pony exploits with humor the most common consumer behavior, the fact that when they purchase something, they want to tell everyone about it and brag about the most outstanding features of their newly acquired product. The piece communicates a specific offer, making use of satire and it stands out differentiating itself from the rest of the competition in market dominated by the saturation of offers and discounts.
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12 items