Cannes Lions
CLEMENGER BBDO MELBOURNE, Melbourne / GILLETTE / 2006
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Description
In this TVC a camera moves through a house as a family sleeps. The camera focuses on each member of the family and when it does, a super appears listing their respective dental records. In the final scene we see a smoke alarm fitted with a Duracell battery. A voice-over is heard reminding the viewer that if they don’t change the battery in their smoke alarm, this (dental records) may be the only way their family may be recognised.
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