Cannes Lions
BRAND NEW SCHOOL, New York / GILLETTE / 2016
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The film shows the feeling of a shave using only audio and video. Surrounded by a set built from dozens of flat-screen monitors, the protagonist is bombarded by both live action and animated images representing the harsh sensation of shaving, the warm coziness of shielding, and ultimately, the unique feeling one gets from a shave using this particular razor. All the while, a lush score soundtracks the film, reacting to and complimenting the various images displayed onscreen.
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