An air hostess shows the passengers on a plane how to put a condom on correctly in place of their usual safety procedure demonstration in this viral video from Durex.

Durex has always been perceived as a safe sex expert. Its campaigns are always brave and bold. Since our target group is young, the best medium was the internet. We decided to create a viral film that would raise discussion, be spread and shared in social media.

The results exceeded our expectations.

Over 1.4m hits on YouTube which is 300% of our original goal.

Facebook fans number increased by 20% in 2 weeks

It was the most internationally recognized viral of 2012. Mentioned by the most influential media and bloggers (AdWeek, BuzzFeed, Huffingtonpost, Coloribus, Adverblog and many others).