Cannes Lions
PHLUNENCY INTERACTIVE CHINA, Beijing / DUREX / 2014
Overview
Entries
Credits
Execution
We made a viral video based on the love story of Edward Scissorhands. The moment he put a real feel on, his scissor hands felt like real human hands. Edward can caress her girlfriend, making their love more intimate. Not only Edward is sexually benefited. The video inspired a lot of user generated contents online.
We even covered famous buildings with Real Feel. In addition, we established an offline experiencing museum for consumers to experience themselves. They could share on SNS platforms to get free Real Feel samples. Real Feel makes couples experience the amazing and sensitive real skin feeling.
Outcome
In 4 weeks,
3,500,000 video views
45,000,000 impressions on Sina weibo
200,000 comments and reposts
1,500 applicants
Sales increase by 40%
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