Cannes Lions

DUREX REALFEEL CAMPAIGN:SKIN ANYTHING

PHLUNENCY INTERACTIVE CHINA, Beijing / DUREX / 2014

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

We made a viral video based on the love story of Edward Scissorhands. The moment he put a real feel on, his scissor hands felt like real human hands. Edward can caress her girlfriend, making their love more intimate. Not only Edward is sexually benefited. The video inspired a lot of user generated contents online.

We even covered famous buildings with Real Feel. In addition, we established an offline experiencing museum for consumers to experience themselves. They could share on SNS platforms to get free Real Feel samples. Real Feel makes couples experience the amazing and sensitive real skin feeling.

Outcome

In 4 weeks,

3,500,000 video views

45,000,000 impressions on Sina weibo

200,000 comments and reposts

1,500 applicants

Sales increase by 40%

Similar Campaigns

12 items

Hate Condoms Love Durex AiR

HAVAS INDIA, Gurgaon

Hate Condoms Love Durex AiR

2018, DUREX

(opens in a new tab)