Jean-Paul Gaultier is making the temperature rise—again!

To celebrate the launch of his latest perfume, the designer has developed an immersive digital experience letting Internet users test their powers of seduction during a sizzling conversation with the object of their desire.

The man or woman—depending on preference— of their dreams emerges during the course of bold exchanges and groundbreaking visual, movement or vocal interactions, eventually leading them to discover Le Beau Male and its billboard campaign.

This surprising, unprecedented experience, innovatively combining humour and glamour, will make your heart melt!