Introducing Durex Touch, an experiential smart film that is powered by your touch. It's a film that you don't just view but become a part of and actually feel. The film features a girl and you go through all the highs and lows of a relationship with her. From casual touches to more intimate ones, you are always with her. Without you being there, the story does not progress further.

At key points across the film, things became more engaging.

People not just engaged but also experimented with the film.

The results were not surprising. When people feel, they like! Over 75 thousand fingers became part of the story with in the first 3 days and the Durex Malaysia Facebook page grew by over 30%.