The Dutch Film Festival is an event for everyone. Instead of simply showing the glamour of the films and premieres, we came up with a campaign in which unknown Dutch people are thrust into the limelight without warning. The idea behind this is as follows: we construct a professional film set on a city square in Utrecht, including 6 famous Dutch film actors. Then we drag unsuspecting passersby into the film scene. Literally. Unexpectedly cast into the starring role in a kidnapping drama.