With only 6 weeks to come up with an idea and execution for one of the biggest Netflix movies of the year we had to aim big and efficient.

So we leveraged the insight that we all love to find the murderer in a whodunnit and turned that into a one-of-a-kind murder mystery on a private island at the coast of Copenhagen for 12 of Europe's biggest influencers instead of having an experience per country. This allowed us to really go into detail and deliver and experience that had them experience the style of the movie, ensuring that they shared their love on social media WITHOUT having to pay them any money.

A custom written murder mystery built in a desolate fort at the coast of Copenhagen in the style of Glass Onion: A Knives Out Mystery using 8 of Belgians best actors in 5 fully customized rooms. Giving 12 of Europe's biggest influencers to possibility to experience the chance to find a murderer!

Insight: everyone wants to claim that they know the murdered in a whodunnit at the beginning of the movie.

Key message: Glass Onion: A Knives Out Mystery is a fun whodunnit you need to watch!

Target audience: the broader public across Europe

Creation: a one-of-a-kind murder mystery on a private island at the coast of Copenhagen

12 of Europe's biggest influencers

From 4 different countries

In a single custom-made murder mystery

Of only 2 hours

Using 7 of Belgian's acclaimed actors

0 media budget spent

12 of Europe's biggest influencers

183 Insta Stories shared

5 000 000 reached

Turning Glass Onion: A Knives Out Mystery into the second most viewed Netflix movie globally