Nederland 3 is a successful Dutch broadcaster. Formats like De Wereld Draait Door and Studio Sport are common knowledge amongst the Dutch public. Not only do the TV formats score big, also the presenters are hot. Keywords in the positioning-statement Nederland 3 are: feeling-young, exciting, surprising.Nederland 3 wanted to use this success to increase brand awareness. The briefing: use authenticity of well-known presenters of this Dutch channel in context of their programmes.