e-card is a virtual credit card developed for Internet Shopping. With e-card, you can buy everything at virtual shopping, with total security and money back guarantee in case of fraudulent use. As e-card is a virtual card, there's less risks: it can't be lost or be robbed. e-card was developed by Unibanco, a Brazilian bank. The objective of this banner was to communicate the benefits of e-card. It was targeted to 18-35 years people which are afraid of internet hazards. Curiosity: this banner, of course, had a zero click-thru rate.