In the film we facilitate a rendezvous between a younger couple and their older selves. The scene is at an nice restaurant, where the young couple satirically eat over-the-top food in a really careless manner. They actually haven’t got any manners. They just eat their way through life with restaurants, travels – that the younger man even says: “I want a horse” just to top the whole satirical and absurd element. Their older selves just stand by and look at the whole “big spender” powerless to do anything. The younger couple spend all their money now without any self-control. And it’s going to cost the dearly later. We see that, when we look at their older selves.

PFA is a pension company with a high-end edge to their marketing solutions. So we had to make it an aesthetically beautiful and “movie-like” production. Also to get attention at the target group. In a very “serious”, emotional and purpose-full marketing reality we wanted to differentiate our film. We could do that by being a snackable piece of “entertainment”. Something that really sticks out in today’s tv-commercials.

During the campaign we reached 20.000.000 impressions – that’s just under four times the whole population in Denmark. 131.000 visited the digital tool – and 54% actually completed the whole test. This number is way above the standards for these kind of tool – and 257% above the KPI. 7% shared the experience on Facebook and the traffic to PFA.dk was 43% higher than last year at the same period. The organic search for “Pensionstallet” was 23% higher during the campaign.