Cannes Lions
MASTER ROMA WAITEMAN, Sao Paulo / BONPRIX / 2014
Overview
Entries
Credits
Execution
Real men were photographed and filmed in shopping malls, attesting to the fact that the world is full of unhappy men following their wives around shopping malls while they shop.
Outcome
The BonPrix brand, which was already considered modern and in tune with its market, increased its perception of being a brand that is also good humored – a typical Brazilian trait.
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