How to generate traffic and curiosity towards www.elcorteingles.esE-commerce website?A mixture of digital treasure hunting, a detectives game and hide-and-seek, we suggested the Internet users to play and find products at spectacular prices that we had hidden in different sections of the web.

An innovative way, with great incentives to get attractive products at unrepeatable prices, challenging their speed and intuition.We created www.123esconditeingles to explain the game mechanics and publish the products which were discovered daily.

The campaign used: Banners, emailing, a Twitter channel where the clues were published and SMS with clues and reminders.