The North Face has a popular online store on T-Mall (China’s Amazon). But just like products on Amazon, products on T-Mall webpages are usually static. Once registration for the race had started, we animated all the products on the store to do warm up exercises.

Not only were exercise names included into the product description, the poses were chosen under the consultation of professional trainers, so shoppers could actually use them to warm up for our race.

Sales and registrations went up by 50%.