Cannes Lions

EAR THEATRE

DDB MUDRA GROUP, Mumbai / PENGUIN INDIA / 2016

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Overview

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Credits

OVERVIEW

Description

Penguin Audiobooks have a great selection of titles across genres. Combined with wonderful narration in each title, myriad worlds come alive in your ear. In other words, all your ear's a stage.

Execution

We went through the titles in Penguin India’s audiobook catalogue. Zeroed in on 'The Iliad' from our collection of Greek Classics. Extensive research followed into the world and time of 'Iliad' which threw up the iconic Trojan Horse episode. And this became the subject of our visual. What followed were conversations spanning months with an equally passionate 3D design studio. Then scribbles. Many scribbles. Then the actual modelling started. Regular feedback and discussions at each stage ensured the detailing of our creative piece was as accurate as possible. Modelling done, the process repeated on the post production work. And finally we had the piece that you’re viewing right now.

Outcome

The eye-catching posters got the brand noticed. We are told that patrons of bookstores and cafes where they were deployed even enquired whether the posters were for sale.

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FESTIVAL SPONSORSHIP

GIOVANNI+DRAFTFCB, Sao paulo

FESTIVAL SPONSORSHIP

2012, SKY

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