17,100 weddings on Facebook with approximately 98,000 people invited.1,832 fake weddings during the festival and 1 real one (a couple contacted Rock in Rio production and asked for permission to get married for real during the festival)Couples who participated became an article in the magazine with highest circulation in the country: 'Veja'The action became a feature on one of the shows with the highest audience in Brazilian television: 'Fantastico' and was reported by 'Terra' portal and several blogs.It’s estimated that more than 43m people were impacted by the action.Value of free media conquered exceeds US$ 4,668,900.