Human-powered bike blenders mixed up smoothies made with the same 100% natural ingredients found in Burt’s Bees products. The smoothies were served in compostable cups and all waste from the promotion was donated as compost to a local children’s school garden. The idea is that if you wouldn’t put it in you, why would you put it on you?

Over 63 million PR impressions on national news, blogs, press and social networks.• The percentage of our target that said Burt’s Bees is a leader in the personal care industry increased by 163%.• 20% increase in Facebook Fans.• +1700 new followers on Twitter.• Burt’s Bees mentions on Twitter doubled during the campaign.

• The campaign resulted in a 120% increase in online chatter about Burt’s Bees... a bigger lift than other green brands like Ben & Jerry’s, Aveeno and Kashi with big Earth Day campaigns.

• 7 times more efficient than running a 30 second spot on the finale of Lost with no media buy.