The series quickly gained recognition from national media outlets such as CNN (the network, not just the website) and Fast Company. But more importantly, it gained Burt’s Bees an entirely new online audience generating over 2,500 likes, 700 revines, and over 1,400 new followers for the brand. There was a 6.75% increase in the sales of Classics products year over year and an 8.32% in balm sales year over year as the “hero” product of the campaign. Of course, the vines were part of a bigger Classics effort so results cannot be attributed solely to the Vines. But they certainly didn’t hurt.

The series quickly gained recognition from national media outlets such as CNN (the network, not just the website) and Fast Company. But more importantly, it gained Burt’s Bees an entirely new online audience generating over 2,500 likes, 700 revines, and over 1,400 new followers for the brand. There was a 6.75% increase in the sales of Classics products year over year and an 8.32% in balm sales year over year as the “hero” product of the campaign. Of course, the vines were part of a bigger Classics effort so results cannot be attributed solely to the Vines. But they certainly didn’t hurt.