Cannes Lions
DDB NEW YORK / WILDLIFE CONSERVATION FILM FESTIVAL / 2017
Awards:
Overview
Entries
Credits
Description
Using an adaptation of "I Dreamed a Dream" from Les Miserables to give a voice to the voiceless, the film portrays the unfortunately common challenges different species are facing.
Execution
The film was released online on all major social media (Facebook, YouTube, Vimeo, Instagram) in October 2016 and screened/featured during the WCFF festival.
Outcome
The film garnered over ten million people views across channels and received global press and international media mention in 20 countries. It became a part of pop culture and was included in many "Don't Cry" challenges and reaction videos by vloggers and social media influencers.
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