Cannes Lions

Dream

DDB NEW YORK / WILDLIFE CONSERVATION FILM FESTIVAL / 2017

Awards:

1 Gold Cannes Lions
1 Silver Cannes Lions
3 Shortlisted Cannes Lions
Presentation Image
Case Film
Film

Overview

Entries

Credits

Overview

Description

Using an adaptation of "I Dreamed a Dream" from Les Miserables to give a voice to the voiceless, the film portrays the unfortunately common challenges different species are facing. 

Execution

The film was released online on all major social media (Facebook, YouTube, Vimeo, Instagram) in October 2016 and screened/featured during the WCFF festival.

Outcome

The film garnered over ten million people views across channels and received global press and international media mention in 20 countries. It became a part of pop culture and was included in many "Don't Cry" challenges and reaction videos by vloggers and social media influencers.

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