The commercials brings to life the essence of Earth Hour, an event everyone can participate in, by showing people of all ages coming together to cover their apartment block in white sheets. As we see people stitch, borrow, steal and donate sheets to place over their balconies we reveal that they’re quite literally turning their home into the world’s largest candle and a communal symbol of hope, and bringing to life the message that ‘None of us are as powerful as all of us’.

Our creative solution was to transform the light switch into a vote, and hold an election between Earth and Global Warming. We asked the world to VOTE EARTH by switching off their lights for Earth Hour, with the goal of presenting the votes to world leaders in Copenhagen, as a mandate for change.To make the impact we needed on the world leaders, we set ourselves an ambitious target: Reaching 1 billion people, across 50 countries and over 1000 official cities.

Earth Hour became the largest social movement in history:Over 4000 cities across 88 countries took part including China, India and the Middle East for the first time. 1059 icons switched off.18 of the G20 countries, and 38 of the C40 cities participated.

87 million online mentions with 300 per/second during the 24hr period of Earth Hour.

#1 topic on Twitter and YouTube on the day.The campaign reached over 1 billion people.

World media generated immeasurable unpaid PR - approximately $11m in Australia alone.A reported 1-in-7 people switched off their lights as a global vote for action.