We created a website: www.regalamemoria.com where the people could buy pen drives. All the money collected was earmarked to the association. And to promote the website and bring Alzheimer closer to the people, we made this action of street marketing.A group of actors said hello to the people in the street and treated them as if they knew them. When the people said they didn't remember them, the actors gave them a card with the following text:"A person with Alzheimer feels this way. Help us to conquer it. www.regalamemoria.com."When they entered the website, they could buy 1 Gb memory pen drives, whose benefits were collected for Afal, the Alzheimer national association.

And then we shot a viral to make it go round in Internet and we kept communicating the concept sending it through an unknown sender who treated you as a friend.

The results of the Alzheimer campaign are:Visits to the Micro site: www.regalamemoria.com in the first week: 10.000 entriesSales of reminders bracelets USB 1 GB in the first week: 1.140 units.Increase of the number of members in the Association in the first week: 123 members.Usually there are 300 new members per year.