In this commercial we see what can be achieved when a community of people living in the same apartment block come together to celebrate Earth Hour.

Our solution was EARTH FM – A global radio broadcast which invited people to record a voice message for world leaders about climate change, which would be broadcast for world leaders to hear at the Copenhagen Summit. As an idea for the people, we integrated campaign materials with the people themselves as the medium - From EARTH FM campaign material to social media as well as media coverage. Each piece of communication was designed specifically to encourage people to leave a voice message for world leaders, and create a united voice for the planet.

Built on the belief that people’s voices have the power to create change, EARTH FM was recognized in Copenhagen as a critical step in reaching a unified international solution for climate change. The idea achieved widespread PR coverage by giving people all over the world who would not usually have a voice, an audience with the world’s political leaders, and forming one voice for the planet. With the target of an international summit of world leaders, we received an international mix of voices from all corners of the world including Australia, USA, Great Britain, China, India, Japan, Europe, Eastern Europe, Africa, Canada and New Zealand. Due to its success, EARTH FM will continue to be used by the World Wildlife Fund (WWF) as a new platform to channel the voice of the people on environmental issues, as a way to create action for the future of our planet.