Cannes Lions

EARTH HOUR

LEO BURNETT MANILA, Makati City / WORLD WILDLIFE FUND (WWF) / 2011

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In a well-lit world, we usually fail to appreciate the little magical things happening around us. To encourage people to take part in Earth Hour, we made them see the world in a different light. In one hour, they can witness the beauty of the world under the cloak of darkness.

Many listeners heeded our call to switch off their lights, as the Philippines was once again ranked NUMBER ONE worldwide with 1,076 towns and cities switching off. Energy saved: over 400MWh – that’s roughly 5 million Pesos worth of electricity.

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