Cannes Lions

EARTH HOUR-CLIMATE CHANGE INITIATIVE

LEO BURNETT MANILA, Makati City / WORLD WILDLIFE FUND (WWF) / 2010

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Overview

Entries

Credits

OVERVIEW

Outcome

Corporate partnerships increased by an astounding 763% in 2010. For the second consecutive year, the Philippines ranked NUMBER ONE worldwide with 1,076 towns and cities switching off. Energy saved: over 400MWh – that’s roughly 5 Million Pesos worth of electricity.

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